Sunday, June 2, 2013

Novuhair - Nature's Answer to Hair Loss

Me and my friend recently attended the launch of Novuhair's newest and improved products and we learned a lot about the brand. First off, I was surprised to learn that Novuhair is actually a Filipino brand. All this time I thought this was a foreign brand.

Novuhair Ad with the new 3-in-1 set and endorsers

 I have always been interested in local brands that provide customers with the benefits of organic products and another surprise for me was that Novuhair is not only organic, it also made use of local materials for the ingredients in its products such as malunggaygarlic, ginger, aloe vera and of course, virgin coconut oil.

The event started with dinner served to the guests and bloggers like me who we're invited to learn more about Novuhair. After dinner, Dr. Rica Mallari, an expert on diseases of the hair and scalp, explained to us the reasons and treatments currently available for hair loss.

Hair loss problems can be hereditary and can also be caused by poor diet and weight loss, medicines taken, as well as other stressors. And while hair loss may seem a petty issue, it is actually an intimate part of the perception of self and is not only a cosmetic issue but a psychological and medical issue as well. The treatments for this issue range from topical solutions to hair transplant surgery. That last bit sounded like getting laser eye surgery to me.

Next up was Dr. Bunny Bernardo, herbalist and biochemist, who has been involved in product research and development and has been promoting the use of Moringa (malunggay) and other indigenous herbs in the tropics for further utilization in the pharmaceutical, nutraceutical and cosmeceutical industries.

Dr. Bunny presented to us the ingredients and benefits of each Novuhair product. 

Novuhair is primarily known for its herbal shampoo and topical scalp lotion. But organic shampoos are not always a welcome addition to everyone's morning routine as you come out with hard-to-comb hair. So, now Novuhair is introducing its herbal conditioner as part of the Novuhair 3-in-1 Pack. These 3 are all you need to get healthy and manageable hair as you treat hair loss issues. 

Most of the ingredients Dr. Bunny mentioned were already familiar to me as common components in organic products that's why they call Novuhair a natural hair loss solution.

Novuhair Family: (L-R) Gwendoline Ruais - beauty queen, model and host; Fanny Serrano - salon & hair expert, actor; Ms. Sheila Mae Velilla; Dr. Rica Silva-Mallari, M.D. and Dr. Eleuterio "Bunny" Bernardo

 Endorsers Gwendolyn Ruais and Fanny Serrano were also there to share their experience with the product. Gwen's long and shiny hair is kept healthy by her use of  Novuhair to prevent damage from constant styling, chemicals from styling products and the heat and stress from styling tools.

Novuhair endorsers being interviewed

 I have seen Fanny Serrano in several Novuhair ads and I even buy some of his cosmetic products but seeing him in person was still a treat.

Pictures can only capture so much and may not even provide a clue to an individual's personality. He always looked polished and professional in his pictures but in person, he was not only polished, he was also very animated when he talks and you can feel the sincerity in his voice as he tells his story.

Like I mentioned before, hair loss seems to be a petty issue, but for the common person, it strongly affects one's self image and self-esteem. So for a celebrity like Fanny Serrano, it is a serious problem indeed.More than the scientific evidence, a personal story is still the best testimony to the effectiveness of any product or method and he did not only tell us about the effectiveness of Novuhair that night, he made us feel how it affected his life as well.

Fanny Serrano on Hair Loss and Novuhair

 Fanny Serrano has been trying to find the solution to falling hair since the issue started when he was 40. As an icon in the industry, this issue of baldness became a major insecurity. It also inconvenienced him as it took him almost an hour to fix his hair and cover up his baldness with hair products, hats, bandannas and he even resorted to wiglets, which he has adorably nicknamed as "toppers" which were also very expensive. He says he bought 3 of those so that if he loses one, he still has 2 more to use as back-up. This made us laugh but it was surely no laughing matter for him back then.

This problem has caused him to be late to his appointments and friends who underwent hair transplant recommended the procedure to him but he found that it looked unnatural.When he travels he also spent some time looking for the best products and most expensive ones too, to solve his hair loss woes but nothing seemed to work.

He was at a loss for any more solutions but a friend recommended Novuhair to him which he dismissed at first because he found out it was just a local brand. He had grown accustomed to the belief that foreign and expensive brands were more effective, but he tried it anyway.

After 7 weeks of use, he noticed that his falling hair was lessened and after 2 months, he felt his scalp itching and upon checking, found that he had new hair growing. He called the company afterwards to tell them how pleased he was with their product only to learn that hundreds of people call the company daily to tell them the same thing. Needless to say, endorsing the product was a pleasure for him and he is still using Novuhair until now, already 3 years since.

He has also noted that managing his hair after the shampoo was rather difficult, so he too clamored for a conditioner to make his hair manageable while treating and preventing hair loss.Thus, Novuhair developed a herbal conditioner to answer this clamor and it is now a part of the new 3-in-1 Pack.

Novuhair 3-in1 Pack: (L-R) Herbal Shampoo, Topical Scalp Lotion, Herbal Conditioner

The Novuhair 3-in-1 Pack
consists of the following:

Novuhair Herbal Shampoo
The shampoo prepares your scalp for the application of the other products and to enhance their effectiveness. I took a sniff of this in the bottle and it has the familiar and refreshing scent of aloe and peppermint. Just like Gwen, you'll feel healthier already just by the smell of this product.

Novuhair Herbal Conditioner
After the shampoo, the conditioner works to moisturize and condition the hair to give it a shinier look and to make it more manageable. This one also had a peppermint smell to it but it was not as strong as in the shampoo. It also has the pleasant smell of rosemary and sweet almond oil in its ingredients which makes this a pleasant, soothing next step after the minty shampoo.

Novuhair Topical Scalp Lotion
The topical lotion is applied twice a day to moisturize the scalp and strengthen hair follicles to stop hair loss and premature greying. This had a stronger minty smell and is also the most herbal-smelling of the three since it contains a lot of herbal extracts as well.

Now that I've learned that this product is effective and a local brand, I am quite proud about it. Fanny Serrano also tells us that he is proud that this is a Filipino product made available to Filipinos but is so effective, it is also a world-class product.

Seeing Fanny Serrano and Gwen Ruais in person has also shown me that indeed, hair loss is not a problem for them anymore, especially for Fanny Serrano. For his age, he does not have a single strand of grey hair and it was obvious he didn't have a wig with the way he finger-combed his hair to show us it was his hair indeed.

To ensure that you're getting the real deal and not just an expensive or cheap ripoff, be sure to check out the seal on top and at the bottom of the package as shown below.

Novuhair product seal

 The Novuhair 3-in-1 Topical Scalp Lotion, Herbal Shampoo and Herbal Conditioner Pack (retail price: Php4,980.00) can be purchased at all Mercury Drug and Watson's stores.

You can also visit their website: for more details and like their Facebook page or follow them on twitter: @NovuhairUpdates for more information.


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